Stick It To The Touts
Thursday, November 12th, 2009Ticket touts have been around as long as I remember. In true capitalistic fashion, they buy low and they sell high, neatly filling a gap in the market for the last minute sale of tickets. However, given the amount of money that touts can make for a nights work goes into the thousands for expensive shows, they realised a long time ago that they could corner the market even more effectively by buying the tickets when they go on sale and reselling them later on.
This did happen to some extent when people had to queue on the streets for advance tickets to big shows, but it really took off when internet ticketing became common place. Limits are set per credit card as opposed to per person in the queue, making it even easier for the touts to block buy tickets to events. This moved touting from being a small time endeavour where a few guys made a few quid each to being a full on racketeering game.
Sometimes however, what the internet creates, the internet destroys too. Step forward Toutless.com, a site where users can buy and sell tickets for any type of show, but only up to face value, including any fees.
I used the site recently both to buy and sell tickets to two sold out concerts, and had very positive experiences with both. When I wanted to sell, I had a number of offers within minutes. When I wanted to buy, it was a little harder, having to keep an eagle eye on the site over the course of 24 hours, but I got the tickets I wanted, at face value. The only negative experience I had was that some people tried to inflate the prices of tickets privately when I contacted them, which is completely against the spirit of the site. Luckily the moderators of the site are very active and quickly banned anyone caught trying this on.
At the most basic level, I don’t really have a problem with an individual selling sought after tickets for an inflated price, because the market will pay it, but allowing that to be the norm is what allows large scale touting to flourish and remain acceptable. Overall, I’d much prefer to see more people using a service like Toutless.com to buy, sell and trade tickets.
[One thing that does strike me after writing this is, how do you prevent the touts from buying the tickets for face value on Toutless.com and then selling them at a mark-up somewhere else???]













